EMAIL MARKETING

EMAIL MARKETING India's Largest Email & Mobile Marketing Solution Company, Platinum is a leader in digital communications space and Enterprise Messaging Solutions (Cloud Based Mailing, Anti-spam, Anti-virus and Mail Archiving Solutions). Started by Mr. Rajiv Saini, the company has 15 years of experience in handling digital communications solutions including Email, SMS, Mobile & Voice. Platinum has a suite of products and services for digital marketing. It proudly stands at no.1 in email marketing and top in SMS services in India. Its Email Marketing suite offers access to a scalable technology platform. The Mobile marketing solutions span from group SMS solutions, mobile coupons, competitions and polls, integration to back-end systems like ERP, CRM or Loyalty solutions. The platform also covers voice solutions on Interactive Voice Response (IVR), Outbound Dialing (OBD), Toll-free numbers, Missed call service and Short-code & Long-code for receiving incoming messages. Its platform also includes a multi-modal response management solution that helps keep track of campaign responses across products. Marketing solutions and services are coupled with an experienced solution selling team that helps ideate on usage of the medium to get the most effective communication. Platinum Solutions offers innovative digital communication solutions based on Email, SMS, Mobile Internet, Voice, and IVR for your marketing needs.

Value-adds from Platinum Platinum Solutions offers end-to-end digital communication solutions, which are supplemented with a variety of value-adds like: • 15 years of experience in Linux-based solutions • Product Innovation & Technology Group • Dedicated Experts Consultancy Group for Email Marketing • Dedicated Experts Consultancy Group for Mobile Solutions • Creative Services Group for designing Email Campaigns • 24 x 7 Support for Email Infra, Email Marketing & Mobile Marketing on Phone, Chat and Email   Portfolio of Solutions at a glance New Customer Acquisition Customer Retention Affiliate Email Marketing Transactional alerts & reminders on Email/SMS Location-based Mobile Marketing On-demand information using SMS/Missed Call Permission-based Customer Engagement Cards Customer service using call latching & feedback on SMS Multi-modal Response Management   SMS and Voice Based Campaigns     Enterprise Messaging Customer Engagement Messaging, Collaboration and Audio/Video Conferencing Email Marketing Anti-spam & Anti-Virus SMS & Voice Campaigns (Flash, WAP, IVR, OBD, IBD) Email Archiving & compliance Referral program on mobile Cloud Based Mailing Platform Mobile coupons, polls & contest   Engage customers with Email Marketing (Emergic Mass Mail) Use Email Marketing for targeted communication to existing opt-in customers using EMM (Emergic MassMail). EMM allows easy campaign management, list management, email campaign execution and reporting within a secure infrastructure and high rates of delivery. It helps improve your bottom-line results. Take advantage of Platinum's 15 years of experience & ensure that email marketing meets its objective.   Unique Propositions • Significantly higher inbox delivery rates than any other service provider • Automatic Processing of unsubscribed and wrong email addresses • Creative Services • Expert Consultancy • Established relationships & FBL's (Feedback Loop) with all major ISPs (Internet Service Providers) • All Emails are authenticated using SPF (Sender Policy Framework) and Domain Keys • Large array of mailing servers for high volume and rapid sending • Pool of 16000+ IPs used in rotation to deliver mails to ensure mail reaches user's Inbox   Features and Benefits • Generate Email Campaigns from an intuitive user interface • Create and send sophisticated, targeted emails in minutes • ROI Tracker: Helps tracking the total conversions/revenue generated by each email campaign • Quick Campaign: Create campaigns in a single page without toggling between multiple tabs • Robust reports and analytics • Auto-correct email IDs while a uploading for a campaign with ListFix feature • Provides additional security via a feature called ListSecure, which helps prevent clients' contacts from an unauthorized download by using a One-Time Password (OTP) • Enables preview of campaigns in any Inbox across email clients and mobile devices • End-to-end campaign management with API platform • Segmentation & Re-targeting tools for effective campaigns • Device tracker to track and target customers based on the device (mobile/tablet etc) and operating system (iOS, Android etc) using which they access their mails • Dynamic content allowing you to target individual customers with completely customized content in an automated manner   Terms & Conditions (Email Marketing) General DOs & DONTs of using Platinum's Email Marketing platform The terms & conditions stated in this document are drafted with the intention of providing customers better services by complying with the Anti-Spam regulations. Please familiarize yourself with this document before starting to send emails using Platinum's Email Marketing platform Emergic MassMail (EMM) and abide by them to avoid termination of service. Platinum will not be liable for any damages and/or expenses incurred by the Client and/or the end users on account of the Services rendered by Platinum to the Client under this arrangement By using Platinum's Emergic Mass Mail, you are agreeing to the following Terms & Conditions.   Platinum's Anti-Spam Policy • Platinum never encourages any kind of Spam through its email marketing platform EMM - neither directly nor indirectly. • Platinum requires all its customers to send only permission-based email communications. Permission based implies that the subscriber must have opted-in (preferably double opt-in) to receive email communication from sender (the Customer). Platinum reserves the right to request such proof of opt-ins, and the client's inability to supply it timely may result in the suspension of their account or termination of service. • Platinum encourages its Clients to get subscriptions or opt-ins from their respective customers in following ways    Sign-up form on client's website    Sign-up form at a point of sale designated by the client    Sign-up form through an email originating from the client asking users to subscribe  • Customer's email addresses coming from harvesting, a purchased email list or compiled by any method other than by direct subscription from Customer's members, messages sent to such addresses will be considered Spam. • Platinum reserves the right to terminate services of any user/account found sending Unsolicited Commercial Email (UCE). • Platinum requires all messages sent through its EMM platform to include sender Company's unsubscribe instructions in the body or footer of the message, so that receipient members can unsubscribe themselves from the list if required. • EMM Services SHOULD NOT BE USED for • Sending out emails containing information of any kind that is unlawful, threatening, vulgar, derogatory, defamatory, obscene, pornographic, abusive, or otherwise objectionable or violates any law or infringes or violates any rights of any other person or entity, introduces virus, worms, harmful code and/or Trojan horses on the Internet • Sending out emails that intentionally or unintentionally violate any applicable local, state, national or international law, including but not limited to any regulations having the force of law • Sending out emails with an invalid "From:" and/or "Reply-to:" address • Sending out emails under someone else's name in "From:" and/or someone else's email address in "Reply-to:" address • Sending communication to Group ids or mailing lists without permission • Sending out emails to subscribers who have opted-out from your mailing list(s) at any point of time   Enforcing the stated Platinum being an Anti-spam Solution provider have zero tolerance to spam. Some of the measures taken to enforce the policies, but not limited to, are : • We review and monitor large list imports. This includes a review of the list source, list age, collection methods, and confirmation practices. • We utilize a content-checking utility to screen and flag any message that contains words common to unsolicited emails. • We perform daily SPAM checks on various recipient domains to ascertain level of service misuse • We keep a check on unsolicited emails by keeping regular monitoring on the Abuse complaints • We terminate use of EMM Services with immediate effect and without prior notice for any customer found using Platinum EMM services for spam considering it as violation of the terms of use stated in this document. • We periodically remind through mailers, workshops and meetings on sending out emails with unsubscribe link. Every email, whether text or HTML, must contain a mandatory unsubscribe / opt-out link at the bottom of the message. This unsubscribe link cannot be removed.   Termination of Services • Platinum's reserves the right to terminate the services of client without prior notice in any of following cases • Organizations sending emails to unsubscribed/purchased list of email addresses • Organizations sending illegal content as mentioned in the anti-spam policy • Organizations exceeding their permissible (purchased, committed, agreed) email quota of using Platinum's Email Marketing platform • In case of Termination of Service, Platinum reserves the right to withhold all the payments made from the client to Platinum and also suspend the usage of its Email Marketing Platform for that client. • Platinum receives complaints that Customer has transmitted and/or continues to transmit Spam, Platinum may at its sole discretion, suspend Customer's service.   Emergic Mass Mail Services Pricing EMAIL MARKETING   Monthly Volume Pricing- EMM 0 - 5 L 5p + Service 5 - 20 L 4p + Service Tax 20 - 50 L 3p + Service   *Note: Allowed Mail size is 100 KB, additional 1 Paisa/100 KB is applicable.   Affiliate Marketing • Creative has to be provided by ABCD Ltd. • Incase Platinum has to design the HTML all the print and content will be provided by ABCD Ltd. And Tentative cost for designing HTML creative is Rs. 7000 + Service Tax @ 12.36% • Payment has to be made in advance • PO has to be made in favour of "Platinum SMS Technologies" • Campaign will be done as per the TG mentioned on the PO.   Affiliate Email Services Pricing EMAIL MARKETING   Affiliate Email Services Volume Price Email on Publishers Database 0 - 5 Lac 16p Per Email Email on Publishers Database 5 - 20 Lac 15p Per Email Email on Publishers Database 20 - 50 Lac 14p Per Email Email on Publishers Database 50 - 100 Lac 13p Per Email Email on Publishers Database 1 Cr + 12p Per Email