ELECTRONIC MEDIA ADVERTISEMENT

ADVERTISEMENT  Advertising aims to be one of the most creative and value for money Electronic Media Agency. Platinum Media a Delhi based agency is a complete Electronic media house backed with Production, Creative, Media planning, and client servicing professionals, providing media solutions for TV, Radio, & production. Being a very young organization Platinum Advertising has a flexible pro-active approach to maximising the effectiveness of media planning and buying. We are media neutral- we consider all valid touch-points prior to making a final recommendation regardless of the level of budget. We like to think creatively about how we use media, and we don’t just work on a one-size fits all strategy. This helps us in deciding that we are targeting the right people in the right places first. We believe in total client satisfaction and Team AGENCY would be 24X7 looking for optimum media solution for their client. With us you can see your Brand growing. Platinum Media promises you thorough professionalism, the best media plans at the best rates you can expect from any other source, and above all giving your brand a clear cutting edge in the highly competitive environment. Platinum Media is the next BIG thing in Advertising.

RADIO Radio perhaps the most important inventions of 1920 provided a cheap & convenient way of conveying information and ideas. Radio, the audio medium is enjoying a renaissance among the youth & is growing at a great pace if compared to other advertising mediums. It is the only entertainment source which is an inexpensive ad medium that can reach a mass market audience. Radio if used effectively can even take over the most powerful mediums i.e print. What one needs to understand is the programming of individual channels to plan the spot frequency & time band. The other USP of the medium is the local connect that it provides to the advertiser, hence the message can be finetuned as per the geographical boundaries. Radio advertising is a unique combination of wide reach, more target ability, and low cost. The advertisement should play at a time when maximum people are tuned in to your show, i.e. during the peak listening hours. The importance of the radio commercial is also very very important as the script should be crisp, deliver the right communication and last but not the least the voice over.   TELEVISION Advertising on television allows you to show and tell a wide audience your business, product, or service Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs & the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well. To create an effective television ad, it's first necessary to have a good script that highlights a strong offer. You can show how your product or service works and how it's packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers' purchasing behavior. Understanding of your client business is very very important as then only you can pick up the right channels and program airing on it. This essentially becomes the most important aspect in the planning stage as half of the job is done if you are able to choose the right channels. Lot of advertisers uses sentiments and feelings in the commercials which sometimes work wonders but if the communication is not right the overall image and brand value of the company goes for a toss. The vast majority of television advertisements today consist of brief advertising spots. Catchy commercial or phrases delivering the right message are the features of successful advertising on TV.   PRODUCTION Our Production and Studio departments work extensively with the creative and client services teams to develop, manage and deliver the multitude of diverse marketing projects we undertake. Our studio is staffed with operators who have experience of a range of industry standard graphics and transmissions software. This means that they are able to produce and supply artwork for all areas of TV Ads and can also transmit artwork to literally thousands of TV Ads.. Whilst our production department works collaboratively with internal departments and quality external partners to ensure that all projects are delivered to brief, on time and on budget.   Terms of contract :-   •  All Payments to be made in advance.   •  All cheques to be issued in favour of M/s. Platinum SMS Technologies.   •  The service tax @ 12.36% is applicable on the abovementioned figures.