How to Make it Easy to Buy from Your Site

Convincing your customers to purchase from you is a difficult job nowadays. But have you ever thought that you are making the process as many as difficult for both parties if your prospects are convinced but don't know how to buy from you? It does't matter tha how good you are at convincing your customers. They won't buy if they find the process cumbersome. Its true. First of all, you will want to check that people who can find your order form easily and hassle-free. Next, You can write a clear, deailed paragraph to direct your prospects to your order form. So that you can minimize the chances of them getting in lost from you. You can also reduce the chances of losing prospects by putting a prominent link called Call-to-Action to your order form page from every other page on your website.

 Also, do you want to offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with credit cards and others might want to send a cheque & etc... The more options you offer, the better your chances of covering your prospects in desired payment method. After all, it would not make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to. Otherwords, you have to prove that you are a credible merchant. Is your order form is well secured using encryption technology? You need to look into SSL for this. You can also offer a money back guarantee kind of promostion. So that the people will feel confident about buying from you. Then, how about after sales support? Who do they contact when they have problems after purchasing? Alternatively, you may want to add few customer testimonials, your contact information, address, and so on to boost your prospects confidence. Make sure that they feel safe about buying something from you. - See more at: http://www.kishoreblog.com/blog/how-to-make-it-easy-to-buy-from-your-site.html#sthash.MuHGf7bW.dpuf