5 Brochure Designs You’ll Love

It’s official: HOW’s International Design Awards is open for entries. Not only that, but we’re thrilled to announce this year’s panel of judges: Marina Willer, Pentagram partner, Sebastian Padilla, co-founder and creative director of Anagrama, and Dana Arnett, chief executive officer at VSA Partners. If you want these talented individuals to review your work, be sure to enter today.

Now, let’s talk about something we’ve noticed in past years’ entries: brochure design. Excellent brochure design, to be more specific. Did you know that entries in the International Design Awards are judged by project type rather than by industry or region? That means that brochure design is up against brochure design, posters are up against posters, web design against web design—you get the idea—no matter where in the world you reside.

Here, we showcase 5 brochure designs that were winning entries last year.

A Roundup of Brochure Designs You’ll Love

1. Texas Performing Arts 2014–2015 Season Brochure

Organization: Texas Performing Arts, Austin, TX; www.texas performingarts.org | Creative Team: Morgan Bathe, Monica Griffin, art directors/designers; Jessica Haynie, Gene Bartholomew, copywriters | Printer Aus-Tex Printing | Details: The goal was to promote excitement for the coming season and encourage patrons to take part.

Organization: Texas Performing Arts, Austin, TX; www.texas performingarts.org | Creative Team: Morgan Bathe, Monica Griffin, art directors/designers; Jessica Haynie, Gene Bartholomew, copywriters | Printer Aus-Tex Printing

2. 10 Madison

Design Firm: Real Estate Arts, New York City; www.realestatearts.com | Creative Team: Robert Wade, creative director, Jodi Edwards, art director; Natalie Mertz, designer | Details: The goal was to drive interest for this unprecedented retail opportunity located at the highly sought after location beneath the exclusive residences of 10 Madison Square West.

3. Taystee

Design Firm: Real Estate Arts, New York City; www.realestatearts.com | Creative Team: Rob Wade, creative director, Nathan Braceros, art director | Details: The goal was to attract office users to a new development called “The Taystee Building” in Harlem, NY, while overcoming the lingering negative perceptions of the neighborhood.

4. King Solutions Brochure

Design Firm: FAME, Minneapolis; www.fameretail.com | Creative Team: Bruce Edwards, chief creative officer/executive vice president; Eric Weiss, creative director; David Bennett, senior designer; Tommy Perez, designer; Kara Connolly, senior copywriter | Printer: Print Craft | Client: King Solutions Inc. | Details FAME helped the client to identify a differentiating brand position to reinvigorate its identity and to roll it out across all channels.

Design Firm: FAME, Minneapolis; www.fameretail.com | Creative Team: Bruce Edwards, chief creative officer/executive vice president; Eric Weiss, creative director; David Bennett, senior designer; Tommy Perez, designer; Kara Connolly, senior copywriter | Printer: Print Craft | Client: King Solutions Inc.

5. 12 East 13th Street Brochure

Design Firm: IF Studio, New York City; www.ifstudiony.com | Creative Team: Toshiaki Ide, creative director/designer; Hisa Ide, design director/designer; John Balbarin, designer; Michael Imlay, Kumiko Ide, photographers

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