5 Brochure Designs You’ll Love
It’s official: HOW’s International Design Awards is open for entries. Not only that, but we’re thrilled to announce this year’s panel of judges: Marina Willer, Pentagram partner, Sebastian Padilla, co-founder and creative director of Anagrama, and Dana Arnett, chief executive officer at VSA Partners. If you want these talented individuals to review your work, be sure to enter today.
Now, let’s talk about something we’ve noticed in past years’ entries: brochure design. Excellent brochure design, to be more specific. Did you know that entries in the International Design Awards are judged by project type rather than by industry or region? That means that brochure design is up against brochure design, posters are up against posters, web design against web design—you get the idea—no matter where in the world you reside.
Here, we showcase 5 brochure designs that were winning entries last year.
A Roundup of Brochure Designs You’ll Love
1. Texas Performing Arts 2014–2015 Season Brochure
Organization: Texas Performing Arts, Austin, TX; www.texas performingarts.org | Creative Team: Morgan Bathe, Monica Griffin, art directors/designers; Jessica Haynie, Gene Bartholomew, copywriters | Printer Aus-Tex Printing | Details: The goal was to promote excitement for the coming season and encourage patrons to take part.
Organization: Texas Performing Arts, Austin, TX; www.texas performingarts.org | Creative Team: Morgan Bathe, Monica Griffin, art directors/designers; Jessica Haynie, Gene Bartholomew, copywriters | Printer Aus-Tex Printing
2. 10 Madison
Design Firm: Real Estate Arts, New York City; www.realestatearts.com | Creative Team: Robert Wade, creative director, Jodi Edwards, art director; Natalie Mertz, designer | Details: The goal was to drive interest for this unprecedented retail opportunity located at the highly sought after location beneath the exclusive residences of 10 Madison Square West.
3. Taystee
Design Firm: Real Estate Arts, New York City; www.realestatearts.com | Creative Team: Rob Wade, creative director, Nathan Braceros, art director | Details: The goal was to attract office users to a new development called “The Taystee Building” in Harlem, NY, while overcoming the lingering negative perceptions of the neighborhood.
4. King Solutions Brochure
Design Firm: FAME, Minneapolis; www.fameretail.com | Creative Team: Bruce Edwards, chief creative officer/executive vice president; Eric Weiss, creative director; David Bennett, senior designer; Tommy Perez, designer; Kara Connolly, senior copywriter | Printer: Print Craft | Client: King Solutions Inc. | Details FAME helped the client to identify a differentiating brand position to reinvigorate its identity and to roll it out across all channels.
Design Firm: FAME, Minneapolis; www.fameretail.com | Creative Team: Bruce Edwards, chief creative officer/executive vice president; Eric Weiss, creative director; David Bennett, senior designer; Tommy Perez, designer; Kara Connolly, senior copywriter | Printer: Print Craft | Client: King Solutions Inc.
5. 12 East 13th Street Brochure
Design Firm: IF Studio, New York City; www.ifstudiony.com | Creative Team: Toshiaki Ide, creative director/designer; Hisa Ide, design director/designer; John Balbarin, designer; Michael Imlay, Kumiko Ide, photographers
Masters of Design
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Learn from the experiences of Mario Garcia with Storytelling in the Age of the Tablet, and get advice for designing effectively for the brain, eyes, and fingers. Hear from both Michael Donovan and Nancye Green in A Designed Life, and discover how to become a valuable partner with your clients. Pursue originality and uniqueness with valuable advice from Bob Gill in Design as Idea. Learn about the importance of adapting your design skills to new trends and technologies from James Victore in Re-Inventing Yourself, Or How to Go Back and Be Who You’re Supposed to Be.
Whether you’re looking to set your design work apart from others, trying to figure out how to establish a solid relationship with your clients, or want to pursue tablet design, learn from some of the greatest names in graphic design with the engaging video presentations included in this exclusive bundle.
- See more at: http://www.howdesign.com/design-creativity/5-brochure-designs-international-design-awards/#sthash.s7XdShWT.dpuf
Brochures vary in content and length, but most follow a standard format. The front panel displays the
ReplyDeletecompany logo & headline, the inner panels
make a case for the product/service using supporting facts & details, and the final panel
contains contact info and a call-to-action.
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